Long ago, I played east Asian MMORGGs like Cabal and Rappelz (of which the American version got hacked into oblivion), and later on Runes of Magic. In between other games which didn't last for a year.
The common denominator of these was: Be in a guild or get lost (in the best case) or pay pay pay to proceed. Sometimes even: For the high level players, you are fair game if you have something they want. For years I accepted that games were like this.
Then Lotro became free to play, I tried it out, and found out that you can have fun without having to do with PvP. A casual kinship offered me a place; I could go at my own speed and try everything out without being coerced into a time plan or behavior I would not like. The whole server (Maiar) was like a family.
Meanwhile I have entered my 14th year of playing Lotro. There have been changes over the course of time, some of the initially complicated mechanics became streamlined (like crafting and filling Task Bulletin Boards in), and servers would change. There have been rough times, too, especially when Warner decided that the franchise wasn't worth it any longer, and neglected the game until it was nearly on the chopping block. The developers literally left Warner and founded SSG so that the game (and Dungeons and Dragons Online) could survive.
If you want to know whether the game is something for you, go to The Shire, and do the quests there. These Hobbits can be obnoxious (mostly Lobelia) and wise at the same time, and brave when you least expect it, while still living in a small world. Going through this area, will tell you if you want to stay. I call it the Great Hobbit Filter; and it is the reason for the helpful population on our servers. After helping these Hobbits, helping others, be it NPCs or other players, has become a habit for us.
You will often find someone with enough time to explain things which are a bit complicated, and sometimes players even travel to the place where a dangerous mob is blocking the way and remove it, or give away items that they don't need but might be useful to others. It is like in a neighborhood in a small town, where each one brings a self baked cake to the annual street festival.
tl;dr I came here because I was fed up with being attacked by other gamers while just minding my own business, and the game pulled me in and never let me go.
Greetings, Polymachos