Just my 2 cents, but I think this is a good opportunity for turbine to wrap a couple deals for this game the next few months.
1. For the next month or so, Publish all press releases in English, French, German, and Russian.
2. Add Trollshaws and Misty Mountains quest packs into free 2 play for everyone. It will give Russian players the opportunity to reach lvl 45-50 during the transition, and grant more access to the game for new players. (most people get hooked on LOTRO by the time their quests take them to Rivendell).
3. Make a 1 year VIP subscription $79.99 for the next 4 weeks. It will help add awareness and access to the new Russians with money to spend.
4. Obviously make sure Russians can use their currency quickly and efficiently.
LvL 100s: Beorning, Burglar, Captain, Champ, Guardian, Hunter, Lore-Master, Minstrel, Rune-Keeper
LvL 85: Warden, Minstrel
All my forum posts are my opinions and may not even be that. Also On Twitter: @leixicon