[ ctl + \ ] allows you to move (most) stuff around. If you have an older computer (like mine, ahem), sometimes it takes a little while to activate.
But to "spread out" the hotkeys, you have to just make them bigger - [ctl + o} gets you to Options, then under the UI tab (I think?) you can set the size of those buttons, in the same area as you can change the size of the various fonts/etc.
Problem solved It's was the CTRL-# being that i have a Euro laptop..
Thank you all for prompt and clear responces!
On a side note. I come from another very popular mmo that i decided to leave primarly because of the horrific trolling and flaming, if i'd asked a question like this on their forums i fear that by now i would have become a basket case :P So again thanks for the advise and also confirming that i've made the right choice of game