And this will always cause a rift in the player-base. A sect of the "have-nots" will always feel like they should be "haves" since they "pay money for this game". Well, you know, you pay money when you buy losing lotto tickets. You pay money when you go to watch a boring baseball game where your team loses. You pay money to go see a movie you might not like. Etc. Money spent on entertainment is not guaranteed to bring 100% satisfaction. But you know, even though your team lost, the beer and nachos were pretty good, right?
If they gave out beer and nachos in exchange for wiping for 3 hours on trash mobs, I bet more people would do it! As it is, the "beer and nachos" is getting to spend time with a bunch of cranky friends. At this point, you wonder why you didn't just go play freeze tag in Bree, and then when you do you start wondering why you're playing a game within a game instead of just watching TV or going to drink a beer with flesh and blood friends.
And if the "Haves" population keeps getting smaller and the "Have-nots" just quit LOTRO, who's going to pay for the next expansion/raid/hunter revamp(coming in 2047)/PVMP Zone(people still believe this)?
The *real* challenge will come when they merge every server and we have to learn German, Korean, and Russian just to be able to communicate with the 11 raiders left in LOTRO. Then we can defeat Sauron and go get jobs at the UN.
Work like no one is watching, dance like you don't need the money...