This is friendly advice to Turbine, WB or whomever happens to own this game right now.
If you're going to make such a big change as the introduction of a real-life money store to a game, better make sure it works beforehand. Better make damn sure it works.
Because right now it doesn't. Despite the many bug reports made in recent months, the big issues with the store persist.
Especially, if you're going to take real-life money from players and give them nothing in return, not even some virtual object or enhancement, this game will go to hell in a handbasket quickly. Very, very quickly.
And the fact that when that happens gamemasters and other support people say "sorry but there's nothing we can do", or worse even don't respond at all, will certainly not help things.
Fix it. Or nix it.
Very dissatisfied customer who will not use the store again anytime soon,