Since this seems to have turned into the main thread on the topic I'll address a couple of things that have come up.
The announcement today didn't contain pricing since we're focused on announcing the game features and doing previews at PAX. A subsequent announcement with those details will be out later. But since it's being asked, here's the scoop:
- Siege of Mirkwood will have a base price of $19.99. As with Moria last year, we're going to have a set of early upgrade offers that are very compelling. We're not quite ready to unveil those details yet, but we'll keep you posted.
- The epic story continues on in Volume 3 as a regular content update early next year.
- Some of the improvements to the game coming with Mirkwood will benefit everyone, but the key features will require the Mirkwood upgrade.
Hopefully this clears things up a bit.